A gilded signpost shines even without electricity
Have a look at the gilded signposts and notice boards on the front of buildings and outside of shops, restaurants or bars. You will be amazed at the radiant quality of these gilded signposts. Depending on how the light strikes it, the gold leaf shines in the sunlight or reflects the last bit of residual light when it gets darker, making the sign highly visible. This is a special feature which cannot be matched by any conventional sign, for example those illuminated with electricity. Gilded signboards are also frequently found in towns with a historic old town centre – the promotional impact of gilded notice boards has been recognised since the Middle Ages; it improves the townscape and creates a sophisticated impression. If you want to draw attention to a restaurant, bar or shop, particularly in a historic old town, a gilded sign is the ideal choice. What is more, the gilded signage will outlast the life of the business itself, usually by centuries.
To make sure this happens and to protect the durability and radiance of the sign, the gilding work must never be covered with protective varnish. Over the years, fine cracks in the varnish can damage the gilding and it looses its shine. Only an unvarnished gilded finish can reflect light without stray light loss and ensure a golden radiance in the streets.